For us, merchandise is an extension of a brand, a way of expressing the brand in other forms. It is also a way for the brand's followers and unspoken ambassadors to get the chance to show their love for their particular brand. Show the world what they are interested in and want to support. It becomes a way for them to identify themselves.

The line between merchandise and fashion is blurred. For example, New Era began as merchandise for American baseball clubs, today they are a global brand with a turnover of over SEK 10 billion. Who doesn't love Eldorado's clothing collection or Lidl's? What is merchandise and what is fashion? We don't know, but as long as it strengthens a brand's identity, it has a place in our hearts.

The agency behind Merch Rev. is called Adwyse and offers a comprehensive solution for marketing and activation of brands, both digitally and physically. One of Adwyse's services is to create merch collections for its customers. They are responsible for everything from idea and design to production and stock. In this service, the idea of ​​Merch Rev. was born. Many customers have asked to buy work clothes at fairs and events but there has never been a good solution to handle these requests, therefore we decided to start up Merch Rev. Because, first and foremost, help our customers reach out to their customers, but by extension offer a platform to all brands that want to sell merchandise.

Merch Rev. is structured as its own small eco-system, a value chain that will help all brands that want to be part of it. Via Merch Rev., you don't have expensive start-up costs for your shop, you don't have to sign a long agreement on a warehouse or hassle with shipping agreements. Merch Rev. solves all that for you, and via our versatile business model that we offer, we can always find a solution that suits you, whether you have merch in stock today or want to create new.